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Creating Promotions

Offers and discounts for customers to encourage buying new products

Nick Ziech avatar
Written by Nick Ziech
Updated this week

Creating Promotions

Promotions allow you to highlight products, offer discounts, and influence buying behavior directly inside the Pepper app. This article walks you through every step of creating a promotion in the Pepper Management Center.

Before You Begin

You will need:

  • Admin access to the Pepper Management Center

  • Optional: existing Item Groups and Customer Groups (recommended for more efficient setup)

Accessing the Promotions Page

  1. Log into the Pepper Management Center.

  2. From the left navigation menu, select Promotions.

  3. Click Create Promotion to start a new promotion.

The Promotions page also displays:

  • Live promotions

  • Upcoming promotions

  • Paused promotions

  • Expired promotions

(Optional) Create Item Group

Item Groups are recommended if your promotion includes multiple related items.

To create an Item Group:

  1. Go to Catalog → Item Groups.

  2. Select Create Item Group.

  3. Add individual items or nest existing item groups.

  4. Save the group.

Note: Using Item Groups allows you to update which products are included without editing the promotion itself.

Creating Promotion Details

Inside the Promotion Editor, complete the following fields:

Promotion Name

  • Internal use only.

  • This name appears in reporting but is not visible to customers.

Start & End Dates

  • Set the start date (immediate or scheduled).

  • Add an end date or leave the promotion ongoing.

Tagline

  • Appears as a small label above promoted items (e.g., Weekly Special, Sale, Featured).

Banner Display

You can choose an image or a background color.

If using an image:

  • Avoid text-heavy images; mobile cropping varies by device.

  • Center important visual elements.

Promotion Display Text

  • This text appears inside the promotional banner card.

  • Keep it concise (e.g., This Week’s Highlights).

  • Character count is the same whether you use a color block or image.

Select Eligible Customers / Segment your Audience

In the Targeting section:

Choose the audience

  • All Customers, or a specific Customer Group (e.g., Italian Restaurants, New Users, Test Accounts)

Customer Groups can be maintained manually or synced from your ERP depending on your setup.

Optional: Send Push Notification

  • Sends a mobile push alert when the promotion goes live.

  • The alert includes your company name and the promotion tagline.

Redemption Limits

You can control how often a customer may use the promotion:

  • Customer-Level Limits will limit how many times each account can redeem the promotion (e.g., 1 time, 2 times, unlimited).

  • Per-Order Limits prevents a promotion from applying multiple times within the same order, and are useful for order-level discounts (e.g., “$20 off $400 orders” only once per order).

Defining Discount Conditions

This section determines when and how the promotion applies. You can set conditions based on:

Minimum Requirements

  • Minimum quantity

  • Minimum dollar amount

  • Exact quantity

Eligible Items

  • Select individual items, or

  • Choose an Item Group created earlier

Discount Type

Pepper supports the following discount types:

  • Percentage Off

  • Amount Off

  • Fixed Price

  • Free Item (BOGO and similar promotions)

Save and Activate the Promotion

  1. Review all details.

  2. Click Save.

  3. If the start date is immediate, the promotion will appear in the app the next time a customer refreshes.

(Best Practice) Previewing Promotions

To preview how a promotion appears:

  • Use a test customer account in your Customer Groups.

  • View the promotion in the Pepper app on both mobile and web.

  • Tap the banner card to see all included items.

Tip: Because images are cropped dynamically, test on several devices whenever using image-based banners.

Analytics, and Viewing Promotion Performance

Pepper provides promotion analytics through the Dashboards tab.

To access reporting:

  1. Go to Dashboards → Promotions v2.

  2. Filter by date range or by specific promotion.

  3. Review metrics such as:

    • Cases sold during the promotion

    • Average order quantities before, during, and after the promotion

    • Total redemptions

    • Total spend influenced by the promotion

You may also export the report for presentations or internal reviews.

Common Promotion Types

  • Featured Item (No Discount)
    Highlights products at the top of the order guide to increase visibility.

  • New Customer Incentive
    e.g., “$20 off first two orders over $400.”

  • BOGO or Cross-Sell
    e.g., “Buy $20 of tomatoes, get basil free.”

  • Customer-Specific Promotions (“Refuse to Lose”)
    Target customers beginning to buy less of certain items.

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