Items of Interest provides DSRs with behavioral information about their customer through their in-app footprint, enabling data-driven customer engagement and more targeted sales strategies in an increasingly digital ordering environment.
Note: This feature is available to users with the Pro or Enterprise plans for DSR Connect. If there are features that are unavailable within your application, please contact customer success if you’d like to upgrade your DSR Connect Service Level.
Key Benefits:
Actionable customer insights: Understand customer needs, preferences, and potential pain points with a clear view of what they are browsing, clicking, and adding to their card without purchasing.
Increased selling opportunities: Items of Interest can help DSRs to identify patterns of curiosity or hesitation and follow up with targeted outreach, uncovering demand that isn’t directly being voiced.
Smarter sales conversations: Create targeted, meaningful conversations by using Items of interest to guide tailored product recommendations.
How it works:
Behavior-based product insights
As a DSR, the ability to view operators’ digital, in-app activity and footprint will provide you with the behavioral information you need to help your customers and sell more products. Items of Interest shows items that the operator has:
Added to card but not purchased
Clicked into from search results but not purchased
Clicked into from the catalog but not purchased
Items of Interest are based on activity from the past 30 days and only show operator activity (no distributor employee activity).
Viewing items of interest
To see Items of Interest on your app, navigate to the restaurant selector located at the top of the page, and search for the customer whose account page you want to view and view account details:
Note: Mobile users may have to 'swipe left' to access gear icon
On the account page, scroll down to view Items of interest: