The Bulk operations tab lets you update many products at once instead of editing them one at a time. Under Select your operation, you will find three operations:
Catalog data. Update product fields (name, brand, GTIN, and more) from a CSV file.
Product images. Upload real product photos by item code.
AI images. Generate product images with AI for products that are missing them.
All three apply as your own edits. They take priority over matched Content Library content, affect only your catalog, and never change another distributor's data.
Catalog data: update fields from a CSV
Use this to change product fields across many items at once.
Choose Catalog data, then click Download Template for a CSV with the correct headers.
Fill it in. item_id is required, since it is how each row is matched to a product. item_name, brand, description, pack_size, gtin, manufacturer, and category are optional.
Upload the file (.csv only, up to 20 MB), then review the Confirm upload step.
When it finishes, you see Matched, Updated, and Skipped counts, and a report is saved to Reports. Use Download Errors for the list of item IDs that did not match.
Key rules:
Updates existing products only. Rows with an unknown item ID are skipped, and it does not create new products.
Only the cells you fill in change. A blank cell is left unchanged, so you cannot clear a field this way. To clear a field, edit the product directly.
Product images: upload real photos in bulk
Use this to add your own product photos across many items at once. Content Hub matches each image to a product by its item code, in one of two ways:
Name folders after item codes. For example, a folder named ABC-123 containing that product's images.
Name image files after item codes. For example, an image file named ABC-123.jpg.
Then drag and drop your folder or files to upload them.
Up to 8 images per item code.
Item codes are checked against your catalog, and unknown codes are skipped.
AI images: generate images with AI
Use this to create images for products that do not have any. Choose AI images, then pick a type of operation:
Create new image. Generates a brand-new AI product image from the item's name and details.
Enhance image. Improves an existing product image, for example by cleaning up the background. Requires a product that already has an image.
Regenerate previous. Creates a new variation of a previously generated AI image. Available for products that already have an AI image.
Then use Search products to add to pick the products, generate the images, and review each result to accept the ones you want.
Good to know:
Generation is driven by the item name and the details you provide, not by any other source. If the name is vague, add detail to get a better image.
AI images work best for generic, unbranded products. For branded items with a barcode, matching usually pulls the real product photo.
How bulk changes behave
Whichever operation you use, the same principles apply:
Changes save as your own edits and take priority over matched Content Library content.
They apply only to your catalog, across all divisions, and never to other distributors.
Products are matched by your item ID or item code, and unmatched entries are skipped and reported.
Frequently asked questions
Can bulk operations create brand-new products? No. All three operations update products already in your catalog. Unmatched IDs are skipped.
Will bulk changes overwrite my manual edits or other distributors' data? Bulk changes save as your own edits, so a filled value replaces the current value and takes priority over matched content. They apply only to your catalog and never affect other distributors.
Which should I use to get product images, Product images or AI images? Use Product images when you have real photos. Use AI images when you do not have a photo and want one generated. For branded, barcoded items, matching often already supplies the real image.
To confirm before publishing
Terminology. Align "Content Library" against the in-product "SALT" label, consistent with the other Content Hub articles.