Content Hub matches the products in your catalog to its master product database so it can fill in standardized content for you: clean product names, images, descriptions, nutrition, allergens, and more. Most matches happen automatically. Some are close enough to suggest but need a quick confirmation from you. This article covers how to review those suggestions and accept or reject them.
How matching works
A match links your product to a Content Hub record so its data and images stay complete. Matching enriches your content with clear descriptions, photos, ingredients, and nutrition, and it connects your item to the product library and the sources you have access to, so all of that content can show up on your product.
When Content Hub is confident enough that a record is the same product, it applies the match automatically. This is a direct match, and no action is needed from you. When it finds a likely match but is not confident enough to apply it on its own, it holds the match aside as a suggested match and asks you to review it first.
Every product is in one of three states:
Matched. Content Hub found and linked a record to your item, and its data and images can flow in automatically.
Suggested match. Content Hub found a likely match, but it needs your review before it is applied. The item shows a Review badge with a confidence percentage, which is how confident Content Hub is in the match.
Unmatched. Content Hub could not find a matching product yet. This can change later as matching improves.
Where to find matches to review
There are two ways in:
From your Dashboard. The Review Required section lists the products waiting for your confirmation. Click any item to review it right there, or select See all to open the full queue.
From the Products page. Select the Review Required filter at the top of the list.
Each item in the queue shows a Review Required badge and a confidence score (a percentage) for how strongly Content Hub believes the match is correct. Higher means more confident.
Content Hub only surfaces a suggestion when the master product has an image and the match clears the confidence level set for your account. Anything below that threshold does not appear as a suggestion, so the queue stays focused on matches worth your time.
Reviewing a suggested match
For each item awaiting review, you see your catalog item next to the suggested master product, including its name, brand, pack size, image, nutrition, and allergens, along with the confidence score. This lets you confirm at a glance whether it is the same product.
To check more closely before deciding, open the item to compare the full set of proposed content against what you have today. From the open item you can also see which details come from your own data and which come from the master product, so you can tell exactly what a match would add.
Accepting a match
If the suggestion is correct, click Accept (shown as Accept and attach in the full review dialog). Content Hub links the item to that master product, and standardized content begins filling in according to your Display Preferences (the Settings that control which source wins for names, descriptions, images, and GTIN).
Accepting attaches the standardized content on top of your item and does not replace your ERP name, description, GTIN, or image. Any values you have entered or edited yourself keep priority, and matched content fills gaps or applies only where you have chosen to prefer it. If you remove the match later, only the added content is cleared, and your own catalog data stays exactly as it was.
Rejecting a match
If the suggestion is wrong, click Reject (shown as Reject suggestion in the full review dialog). The suggestion is dismissed, the item returns to Unmatched, and Content Hub does not suggest that same match again, so it will not resurface in your queue.
Finding the right match yourself
Sometimes an item is unmatched, or the suggested match is not quite right. You can search the master product database yourself:
Open the product.
Use the match search to look up the correct master product by name or GTIN.
Select the right result to assign it.
This is how you handle items Content Hub could not confidently match on its own.
Tips
Work the queue in batches. The confidence score helps you move quickly, since very high-confidence suggestions are usually fast to confirm.
When in doubt, open the detail view and compare pack size and brand, not only the name. Those catch the near-duplicates that names alone miss.
Adjust your sensitivity in Settings. How confident a match must be before it applies automatically, versus going to your review queue, is configurable through the Direct Match and Suggested Match confidence settings. If you see too many or too few suggestions, that is the setting to change.
Frequently asked questions
Will accepting a match change how my products look to customers? Only where you do not already have your own data. Your catalog values and manual edits keep priority, and Content Hub content fills in what is missing, based on your Display Preferences.
What happens to a match I reject? It is removed and will not be suggested again. The item goes back to Unmatched, where you can leave it or assign a match manually.
Do I have to review every match? No. High-confidence matches apply automatically. The review queue holds only the close-but-not-certain ones.