Overview
Independent distributors often make past-cutoff orders work with an extra truck, a later route, or a hot shot run. Second run fulfillment brings that flexibility into Storefront without a phone call to a rep. You decide who can use it, what it costs, and how it's labeled.
Second run fulfillment can be labeled for your customers however you like, such as "rush delivery" or "hot shot."
How it works for operators
Operators see their normal delivery days in the fulfillment date picker. A date past its cutoff is not blocked when second run is enabled for that fulfillment type.
When an operator selects a past-cutoff date, it turns orange and a message appears. The message tells them the cutoff has passed, the order will be treated as a rush, and it may not be fulfilled. The operator can still save the date and submit the order.
What You Control
Second run is configured as its own fulfillment type, so it can differ from standard delivery in every way standard delivery can be configured.
Setting | What you can do |
Delivery fee | Set a separate fee for second run, higher or lower than standard, or none at all |
Order minimum | Set a separate minimum for second run orders |
Customer access | Assign second run per customer; leave it off for accounts you can't serve after cutoff |
Customer message | Customize the text operators see when they pick a past-cutoff date |
Label | Name it to match your operation, such as "rush delivery" or "hot shot" |
When a second run order is submitted, it reaches your ERP with the second run fulfillment type instead of standard delivery. Your team can identify these orders and route them through the right process.
Setting it up
Work with your CSM to turn on second run fulfillment. It can be configured through your integration or in PMC, but because it intersects with your ERP, Pepper manages the setup with you. That prevents a configuration that looks right in Storefront but doesn't flow through to your ERP.
Second run is chained to a specific fulfillment type as its fallback after cutoff. For example, you might attach it to delivery but not to will call. It only appears for the fulfillment types you attach it to.
Before your setup call, decide:
Which fulfillment types get a second run option
The delivery fee and order minimum for second run orders
Which customers have access
What the past-cutoff message should say
What you want to call it
Tracking second run orders
Second run orders are labeled by fulfillment type on the Orders tab in PMC. They are not yet labeled in the Storefront app's orders view.
If you charge a different delivery fee for second run, show the fulfillment type on your invoices too. It helps customers understand why the fee differs from a standard delivery.
Tips and FAQ
Announce it with a landing page.
Because second run is low-key in the date picker, a landing page targeted to the right customer group is a good way to let customers know it exists.
Price it to fit your operation.
A higher second run fee keeps it an exception and can help cover the cost of an extra run. You can also waive the fee for your best accounts.
Can I turn it on for some customers and not others?
Yes. Second run is assigned per customer, like other fulfillment types.
Can I change the message operators see?
Yes. Your CSM can update it. It's usually set once.
Will my ERP know it's a second run?
Yes. The order comes through with the second run fulfillment type, not standard delivery.